Clear Springs Development Company Takes Home Seven Gold Awards From Home Builders Association of Charlotte
May 24, 2001

Clear Springs Development Company has received seven gold awards - including one for Best Developer - from the Home Builders Association of Charlotte for overall marketing excellence for Baxter Village in Fort Mill, S.C.

The annual Major Achievements in Marketing Excellence awards recognize marketing excellence by builders, developers and advertising agencies that are members of the Home Builders Association. Entries are judged by homebuilding professionals from across the nation.

In winning Best Developer, Clear Springs Development was recognized for its industry involvement, product development, general brokerage relations, sales and marketing team relations, buyer relations and overall success in marketing Baxter.

"We are thrilled that Baxter continues to receive recognition as one of the leading neighborhoods in the region," said Kerri Robusto, director of marketing for Clear Springs Development. "The awards represent an effort by a team of professionals dedicated to developing a thriving, cutting-edge community."

Clear Springs Development won gold awards for Best Developer, Best Community Billboard, Best Community Newsletter, Best Black-and-White Community Print Ad, Best Community Signage Program, Best Sales and Information Center and Marketing Director of the Year.

The billboard and newsletter were designed and developed by Wray Ward Laseter, a Charlotte-based advertising, public relations and web marketing agency, while the black-and-white ad, community signage and information center displays were created by The Jewell Agency of Charlotte.

The billboard shows a Baxter streetscape with the tagline: "Sidewalks. Front Porches. Cups of Sugar," while the black-and-white print ad features neighborhood children with the headline: "You Simply Won't Find a Neighborhood This Close."

The award for Best Newsletter was for "Front Porches," Baxter's community newsletter, while awards for best signage and best information center were for, respectively, signs directing automobile and foot traffic to Baxter and a series of information center displays designed to convey the Baxter concept.

In addition to design awards, Kerri Robusto, marketing director for Clear Springs Development Company, was named marketing director of the year. Robusto was recognized for her professional and innovative approach to developing marketing plans, providing solutions to marketing challenges and achievement in marketing goals.

The 1,033-acre Village of Baxter, located approximately 20 minutes from uptown Charlotte in the southwest quadrant of S.C. Highway 160 and Interstate 77 and developed on property owned by the Close family, is a traditional neighborhood offering single family homes and townhomes, as well as commercial sites and more than 400 acres of open spaces.

Modeled after small towns of the Southeast, Baxter's traditional architecture reflects the style and character of the Upcountry South Carolina region. Features such as front porches and abundant sidewalks orient activity to the front of homes, promoting a pedestrian-friendly community.

For more information on Baxter, call toll-free (877) 570-HOME, visit the Baxter Information Center, located at the community's main entrance off Highway 160, or visit www.villageofbaxter.com